Bringing Sailing to the Masses - No Rules.

An Extreme 40 catamaran flat out is a spectacular sight. Even powerboats struggle to keep up with these racing machines and when things go wrong, they go wrong in a big, spectacular way. Put them in confined spaces in the middle of the city and you have a recipe for a sports entertainment property that satisfies the needs of sponsors, spectators and media alike.

The iShares Cup has broken out of the sailing press in 2007 and thanks to big names like Ben Ainslie, has started to appear on the radar of non-sailing sports fans.

Yachtsponsorship.com has published an interview with OC Events boss, Mark Turner about why throwing away the rulebook has created such a compelling product.