AUDI EUROPE COMITS TO SAILING.

Audi AG has announced two new sailing sponsorship deals in Europe involving the MedCup and Melges 32 Series.

The TP52 Class racing series which comprises of 6 events will be called the Audi MedCup Circuit. Over the past couple of years, this class has grown in stature with races in Spain, France, Portugal and Italy held between May and September. The high-tech boats are favoured by America’s Cup skippers and crew as well as millionaire owner-drivers and Olympic champions. The Audi deal is for three years. http://www.medcup.org

Audi have also officially announced the 2008 Audi Melges 32 Sailing Series, which will include five events between May and October in Italy.

"We are so excited about this very, very important announcement,' said Federico Michetti, president of Melges Europe. "Audi is one of the largest sponsors in the sailing industry. To have them as a series partner, less than a year after the Melges 32's arrival in Europe is really amazing. The Melges Team has been working hard on this collaboration. This ultimately will make the Melges 32 stronger and stronger worldwide."

Audi specifically chose the Melges 32 for its uncompromising performance, adrenaline, speed and competitive fleet characteristics.

http://www.melges32.com/

Yachting Sponsorship Forum

Informa, the company behind the annual F1 Forum in Monaco has announced a new event for Sailing and Yacht sponsorship.

The event, to be held in Monaco in December 2008 will bring together potential sponsors and exclusive venues to world class events, race teams, class associations, amateur and professional sailors alike.

The event's website says " It (the conference) offers a unique opportunity to listen to new ideas, discuss sponsorship initiatives, debate current issues, network with industry professionals, and negotiate with Europes big sailing and motorsport sponsorship spenders!... A conference schedule of debates and presentations from major industry figures from sports sponsorship and the worlds finest yacht racers will end with the highly prestigous World Yacht Racing Industry Awards."

Pilote Sport Website Relaunch

Pilote Sport has today relaunched its website.

The company, part of Pilote Ltd, is a dedicated sports marketing agency specialising in sponsorship and associted services including marketing strategy, new media strategy, development and implementation and brand activities.

The company is focussed on sports where technology is showcased, whether it be through new materials, products, components or design or the application of innovative media and communications.

The Pilote Sport are currently working on projects in Sailing and Motorsport including opportunities with GT3 sportscars, J109 and TP 52 yachting and P1 Powerboats.