The ? Mens Tennis at Queens

Wimbledon starts today, the famous Grand Slam event held on grass on the outskirts of London. Traditionally the men warm up at Queens Club and since the seventies that tournament has been sponsored by Stella Artois.

This year, perhaps as part of the Belgian beer's campaign to position their brand as something other than the drink of football hooligans and 'wife beaters', the Stella name was dropped from the hoardings and flags and replaced with just the Artois name.

Next year, the familiar red will not be seen at all. The title sponsorship for the pre-Wimbledon event at Queens is up for grabs.

For more - read Claire Beale's article "Adland wonders what returns it might get from serving up tennis"